Daniel Blechman – Head of design of SOPOPULAR – was born in Tel Aviv, Israel, in 1971. In his early childhood, he moved to Berlin with his family and his sister, where he grew up. Attracted by the cultural gush rising in London, Daniel Blechman moved to UK in the 90ies, where he graduated from Richmond University, with a bachelor of Interior Design in 1996.

Back in Berlin, he guided his sensibility toward fashion and started to work as a Managing Director for the Public Image Store, introducing the first collections of edgy designers such as Raf Simons or Alexander McQueen. In 2000 he started to work as a stylist for international agencies such as Gimme 5 from London, House of Orange from Amsterdam or M4 from Berlin. During this time, the desire rised in him to start his own label. In 2008 he launched SOPOPULAR. The label stands for a reduced and pragmatic style of men’s fashion. Classic cuts and narrow silhouettes are broken with edgy streetwear elements and futuristic design details. Collections that reflect the desire for fashion and individual needs of the designer Daniel Blechman. His creativity is influenced by many and diverse artistic fields and is constantly enriched by everyday life and the simple things in life, but especially by friendships and family.


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