Estelita Mendonca fashion show, Vienna Fashion Week 2013

Estelita Mendonca. Starting from the conceptual ambiguity of the term “Identity”, one seeks to understand the meaning and relevance of the interaction between th “I” and the “Other”. Concepts like the “individuals” multiplicity, the belonging feeling, the idea of uniformity, anonymity, original and copy, become the working instruments for this collection design.

The MQ VIENNA FASHION WEEK is organized by creative headz, an innovative team with a vision of a fashion event of international standard. Founders and organizers are Zigy Müller, Elvyra Geyer and Maria Oberfrank. The MQ VIENNA FASHION WEEK was established as an ideal platform, a central location for designers and exhibitors, fashion shows, side events and exhibitions.

Fashion, side events and exhibitions will take center stage as well as the presentation of austrian and international design.