Watch 2013 autumn winter collection fashion show by Hugo Boss, presented at the Berlin Fashion Week 2013 a/w.
Initially introduced as a menswear line, HUGO was first launched in 1993 and complemented by a womenswear collection in 1998. The HUGO world is rounded out by shoes and accessories along with eyewear and fragrances that are produced under license. Eyan Allen is the creative force behind Womenswear; Bart de Backer is responsible for the men’s fashions. As a global brand, the label is currently available in 41 countries around the world. A unique store concept plus seasonal advertising campaigns featuring international photographers and models enhance the brand image.
Beyond this, glamorous shows and events in the fields of fashion, music and film enhance and emotionalize the collection statements. The label’s Tracks playlist, which is published on hugoboss.com, presents monthly updates featuring the latest titles from top electronic artists. World capitals such as New York, Los Angeles and Amsterdam have their own HUGO stores. Central Berlin is home to a special concept store.